I’m thrilled to share with you my project with Pitchi, a brand new online platform that allows small business owners and entrepreneurs to sell their products in short 60 second videos. This can be anything, from handmade jewellery to furnishings and items made from repurposed materials. Excited yet? Let me tell you all about it.

Watch my video on Pitchi by clicking here

Before I go into any further details, I figured a little explanation on how Pitchi works would be in order. After all, I’m sure this is something completely new to most of you. So selling by video, this is how you do it:

  1. Let’s say you have a special talent, such as knitting scarfs.
  2. Instead of taking photos to sell your scarfs online or through markets, you shoot a short video up to 1 minute in length.
  3. About what? Show the many different ways you can wear a scarf for example!
  4. Just grab a camera (or even use your phone) and get your boyfriend or mum to film it.
  5. Now upload it on Pitchi, set a price, and you’re done!

They say that images speak a thousand words, but I personally think that nothing compares to what can be communicated through video. It makes a product and the people behind it come to life and allows the product to speak for itself. I personally felt captivated by many of the videos that I came across while browsing Pitchi, it’s so much fun! From a video featuring cupcake soaps so pretty that you literally want to eat them or handmade rugs that would make a fantastic statement in any living room.

There’s no way I could tell you about this revolutionary platform without giving it a try, so as you can probably see coming, I filmed a video for Pitchi myself! I wanted to put up something for sale that represents the FashionContainer team, so what could be better than a one of a kind pair of sneakers styled by myself and customized by Hassan Mounzer, our very own in house photographer? I believe it’s such a unique product, the prints and patterns are truly amazing!

In my Pitchi video I’m taking you on a behind-the-scenes day of outfit shooting, all while wearing my sneakers of course. You can watch my video on Pitchi here. I can’t wait to hear your thoughts about it.

Now it’s your turn. Are you a small business owner or entrepreneur looking to take your product to market? Go on! Make selling and shopping a FUN experience for your customers and create content on Pitchi.


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