We are millenials. We send texts in split of seconds. We like things to be quick, low-key and easy. It’s tempting to take this approach to our emails too, but STOP. Some things are better off done the old-fashioned way. When it concerns business emails, etiquette is your friend. We’ll show you how.
1. Subject line
When reaching out to a company for the first time, choose a catchy yet polite and appropriate subject line.
Have a look at the following potential subject lines:
FashionContainer wants to work with you!!
Collaboration FashionContainer x Company name
The first one might be more catchy, but for your first email, the second is more appropriate but still communicates the message: you want to collaborate.
2. The ice breaker
I’m sure you feel super enthusiast about your pitch and want to get to business immediately, but in the beginning it’s key to take it slow. Think about it as dating: when someone comes off too strong, you likely 1) ignore them or 2) put them off with a short message (basically the same as 1, but a little politer ;))
The point is: you don’t want to scare people off and therefore it’s key to take it easy, introduce yourself, ask questions, etc. Be polite, sincere and break the ice first.
3. The tone of voice
Be polite, sincere and kind ALWAYS. Also in times etiquette starts to fade, for example when you start to know each other. When emailing across borders, be even more aware of your tone of voice. For example: in the Netherlands we have a very straight forward and low key way of communicating, even with our boss. What is normal for us, is considered rude somewhere else. So play it safe.
Don’t give them reasons to doubt you! Keep track how many times you use words like ‘maybe’ or ‘could be’ or ‘I think’ in your emails. NO. You don’t THINK. You believe. Act like you already have this new deal in the pocket and show with facts why your business is great.
If you implement point 1 to 4 in your email communication, you’re well underway in building more productive relationships! But that doesn’t mean you shouldn’t have some sort of plan too. When you begin emailing with the end goal in mind, you’re guaranteed to better outcomes.
What are your biggest email do’s and don’ts? SHARE!